Interested in research on heritage matters?
In 2017, Hill Strategies, together with Environics, surveyed a diverse group of more than 2000 Canadians. The arts and heritage attendance report they generated from the survey contains some surprising findings. It turns out 87% of 16 – 24 year olds surveyed had visited a heritage site in the past year. The percentage of 25 – 49 year olds was only marginally less @ 86%.
Agencies as diverse as Parks Canada and the Manitoba Historic Resources Branch have independently recognized the value of historic buildings and sites in growing heritage tourism. The City of Toronto found that overall attendance to heritage places by newcomers to Canada was significant: 84% had visited a site within the last calendar year.
Finally, in 2012, the Vancouver Heritage Foundation found very strong public support for the conservation of the City’s heritage buildings, 96% of the 320 people surveyed.